Archive for Marketing

4 Steps to Creating Better Visual Content for Your Social Media Marketing

Over my last eight years of using social media marketing for my business and offering this as a service to clients in recent years; I really come to enjoy it. Okay, that’s an understatement. I love it! Truthfully, I did not start out that way. In 2008 social media marketing was very new and so […]

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Growing Your VA Biz With Subcontracting

You likely enjoy your work very much. You’ve had success in certain areas, but you want to grow more. And even though you know you’re providing for your clients, if something happened to you, they’d be hung out to dry. So, is it worth subcontracting? You need to examine your own skills, time, and resources […]

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3 Reasons Virtual Assistants Need Stellar Public Speaking Skills

Of the many reasons for learning to be a great public speaker, here are three that will encourage Virtual Assistants to improve or add to their skill set. Digital Magnetism (Attracting the right people) In the digital world, we must work harder to stand out in a crowd… a big, huge, global crowd! Like magnets, […]

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Why Your Marketing Isn’t Working

We are always looking for a better, faster, more efficient way to do marketing and generate sales. The pressure seems to be never ending. And with every new marketing idea comes additional tactical work to complete. For small businesses this becomes so overwhelming. I watch them flounder and stress out over it all. Limited resources, […]

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Surprising Requests of a Virtual Assistant

This article has been developing in my head for some time. It originated from being asked again and again what does a VA actually do! The tasks and projects we are often asked to complete are usually of the admin nature – newsletters, social media, document formatting, diary management and more. But every so often […]

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A Long-Time Administrator, a New VA, Ferris Bueller, and the Universe

I have to admit…I was always a fan of the 1986 film, Ferris Bueller’s Day Off. I think I was a bit jealous of his devil-may-care attitude. As Michelle Lee of www.Hollywood.com said, “Ferris…operates under the notion that the universe will make good things happen for him.” I, on the other hand, tend toward the […]

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5 Steps to Better Video Results

In less than 2 years it is predicted that 74% of all internet traffic will be video. So that means blogs like this one will become the norm. According to SEOmoz, Blogs that incorporate video attract 3X as many inbound links compared to text only blogs. Because 65% of your audience are visual learners (source:WebDAM), […]

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Google’s New Algorithm Gives Search Preference to Mobile-Friendly Sites – Are You Ready?

On April 21, 2015 Google changed their mobile search algorithm to give preference to mobile-friendly websites. This shouldn’t come as a surprise to most Virtual Assistants. We’re accustomed to Google, Facebook, LinkedIn and Twitter changing the rules of the road. We’ve learned to expect change and pivot. Get ready. It’s time to pivot again. What […]

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Become a Radio Host Today!

By Corine LaFont (Online Summit Speaker) Start Your Own Radio Show Everybody wants to be on radio or TV so why not online radio? Yes, there is such a thing as online radio and it has actually trumped traditional radio by far. You can set up in less than a minute and be your own […]

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Customers Need to Know your Value

The Importance of Educating Your Customers on Value By Linda Hunt (IVAA Online Summit Speaker) I was recently invited to tour a Slate Quarry in upstate Vermont. Twice a year this company invites their customers to visit and gain a better understanding and appreciation for their product. Over the 2-day tour I thought I was […]

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