As Virtual Assistants we are reliant on our Internet presence since most of us do not have a brick and mortar storefront with a sign in our window. So it is really important to make sure everything swirling around on the web related to you and your business is relaying the same message. When I am interested in doing business with someone the first thing I do is look them up on the Internet. I like to read everything I possibly can about them. If I start looking and see mixed messages or old content that is irrelevant to what they say they are doing on another source, I usually question their professionalism.
All your websites and listings should link as much as possible to each other. This way potential clients do not need to go searching to get a good picture of your business. For instance, there should be links to your social profiles (Linkedin, Facebook, Twitter, etc) on your website and directory listings and your email marketing should always link back to your website and social sites in multiple places.
To get started with your Internet audit I suggest these steps:
Do a search -The first thing you should do is a Google search for your name and your business name and even your address to see what comes up. Then you should visit each entry to verify completeness and relevance to your current business operations.
Keep an updated list – You should keep track of all web properties pertaining to your business and remember to update it each time you sign up for something new. This will make it easier to go back and make changes as your business grows and shifts its focus.
Visit your social media accounts – If you have social media accounts under your business name be sure that the images are current and that your about us and services sections are a reflection of what you offer on all other websites. You may have accounts that you aren’t using, perhaps you signed up for them and then forgot about them. They are still out there, take the time to find them and if you don’t think you will use them, delete the accounts.
Find your directory listings – Did you start a profile on Manta, Yelp, Merchant Circle, etc. and then forgot it? You may want to take the time to write a complete company description and list of services that you can cut and paste onto all your profiles. This will save you time when you go back and update them.
When you are just starting out this may seem unnecessary, but after you have been in business a while you will be amazed at how many Google pages will come up with your company name. Taking a systematic approach now will save you lots of time and possibly embarrassment later.
Christine Bearse ran her own successful VA business for over 6 years before becoming a business and goal setting coach. As the Goal Whisperer, she now helps women business owners overcome the obstacles they face when trying to grow their businesses and achieve their goals. Read more about her and how she can unlock your potential at christinebearse.com.