In a land far, far away, the internet was created. Soon after, folks from all over the world decided that they wanted others to know about themselves and what they do, so they created a thing called social media. Once one social media platform found itself to be successful, others followed. Social media’s overall mission: To help people get the word out about who they are and what they are about.
When it comes to businesses, however, the business owners wish to narrow the view to their target audience – the people and entities that would be interested in their products and services. While the search is more refined, finding your ideal potential customers can be very challenging; enter social media to make the search easier…or is it?
If you are a business owner, more likely than not you have created a Facebook account, LinkedIn account, and others, and have even seen your share of posts, tags, algorithms, links, and clicks – a whole new language to understand and maneuver. But with learning this new language, you also know that being a member has its privileges once you tap into your own target audience. By zeroing into your profile client, social media offers a more level playing field in having a chance to connect with your prospects, no matter how small your business.
So, whether you are a “brick and mortar” or virtual business, some not-to-take-lightly reasons for incorporating social media into your marketing plan are:
- People Are Watching. Did you know that according to Statista, as of the second quarter of 2017, there are about 2 billion Facebook users worldwide? And of that total, about 214 million are in the U.S. alone. For LinkedIn, the users for 2017 are nearly 500 million. People are indeed watching; watching and using social media, and interacting with the people who populate those platforms. Since people are watching, reading, using and purchasing, letting the audience know that you have a product or service isn’t a bad idea.
- Your Ideal Clients are Waiting. For a few moments, imagine that you are in an auditorium. Then imagine that the auditorium is filled with people that you invited based on their business and/or personal needs. Finally, imagine that they have not only heard about you and your product and service, but they know others who may need the things you have available for them. That’s how social media can work for business owners; especially if their target audiences know what you have that makes their lives easier in some way. Social media can narrow down your worldwide search to a specific audience that is interested in your product or service. Some accomplish this through inbound marketing, with ads, and live videos. Whatever your connection through social media, the audience awaits!
- Branding Brings Loyalty. With social media, you not only get a chance to reach a global audience that follows your business, it’s activities, new products and services, and interacts with other clients who like what you offer, but with the building of the audience comes strengthening of your brand and loyalty from your audience. With a strong brand comes loyalty and clients telling others about your business for years to come.
Does social media success just magically happen? No. With the optimistic words above, is social media easy to accomplish? Definitely not. But with some strategy, the right planning, hard work, and a solid team, social media can be a great tool for getting your business known, growth, and becoming more successful than ever.
Eunice Joshua Clarke is Principal and CEO of The Executive Advantage Virtual, an operations consulting and office management firm that supports companies in business development, infrastructure, systems, processes and back-office support. With over 25 years of professional experience as a consultant, administrator, office manager and writer, Eunice decided to create the company, which was born from an idea she had many years ago. After speaking with employers who complained about contractors and employees being unreliable and not professional, Eunice wanted to do something to help repair the industry’s reputation by creating a high-quality remote business consulting and administrative services firm. Eunice and her team have the expertise and business solutions necessary to be a supportive, professional partner to companies. More information about The Executive Advantage Virtual can be found on her website: www.execadvantagevirtual.com.
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