Don’t you wish that someone told us when we started our VA business that marketing was something we would have to learn a lot about … and do a lot of?
In a perfect world, clients would be lined up outside our door to work with us.
In reality, we have to get our business in front of them at the exact time they are looking for someone to help them.
It’s not as difficult as it sounds when you have a good strategy that you implement consistently.
Here are a few simple tips to help you improve your marketing strategy:
- Have a plan for your marketing. This is a scary concept for some Virtual Assistants because they think it’s a huge endeavor that plans things out for the coming year. It doesn’t have to be. You can plan your marketing every single month. Short term is actually better for marketing for a few reasons. It helps you to stay really close to your goals, whatever it is you want to accomplish (most often it’s getting new clients). It also helps you to stick to the plan – everyone knows the further out your deadline is, the easier it is to stray from your goal. Decide what you want to do, and what the steps are to get you there.
- Speak to your client’s problems. One of the most common errors a Virtual Assistant makes in marketing is talking about how great being a VA is, and how the whole back end works. But clients don’t see that. Marketing is about getting them to notice you. You have to speak about what they are having trouble with – and show them that you can help them. If you provide bookkeeping services, talk about common problems clients have, why they should work with someone to get their books done, and how you have helped other clients. Clients who are struggling with their bookkeeping will notice that message in your marketing far more than anything about being a VA.
- Be consistent with your marketing. Some Virtual Assistants only market when they are trying to find new clients. It can be difficult with a full client load to find time to do your own marketing, but it’s necessary to keep your name out there in front of people. No matter how much marketing you choose to do, be consistent with it. Even if you aren’t looking for a client right now, what if your dream client comes along that is better than someone you are currently working with (maybe they pay more, or they work in an industry you love, or they have more consistent work)? You don’t want to miss working with them because you weren’t out there.
Consistent implementation and really focused messaging are two keys to getting your marketing to work for you.
When you combine the two, no matter how much marketing you do at any given time, you can stand out and your clients will take notice!
If creating images is holding you back from marketing your business check out 4 Steps to Creating Better Visual Content for Your Social Media Marketing.
Tracey D’Aviero is a veteran VA and Founder of Your VA Mentor. Tracey trains and mentors professional women and men who are brand new to the VA industry or who have been struggling to make their business successful. Her mission is to educate professionals on how to build and grow successful and profitable virtual businesses in the VA industry by implementing systems and smart principles. Contact Tracey for speaking engagements, group training or private coaching at www.yourvamentor.com.
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