Another Thanksgiving is in the books (for those in the U.S.), but the year isn’t over yet. Chances are, you are in the midst of preparing for more holiday gatherings this month. Spending time with family and friends is a great way to wind down from another year in business. This is also the perfect time for small business owners to review the key business factors that will help their business growth in the new year.

Before we talk about those factors, take a few minutes to congratulate yourself! Give yourself a hearty pat on the back. You made it through another year in business. Many are not so fortunate, so go ahead and give yourself a round of applause! Now, on to the growth factors.

Business Growth Factor #1: Review and/or Revamp Your Digital Presence

One factor that will help contribute to your business growth is maintaining your website and keeping it mobile-friendly.
A well-maintained website will help defend against attacks on your most valuable piece of digital real estate.

There are virtual assistants who specialize in website maintenance. If you are unable to handle this task yourself, call on your VA!

Are your website and social media accounts still attracting your ideal clients? Have you pivoted during the year and are you now offering different services or products? Consistent, relevant content will attract your ideal client. It is the best way to expand your presence on social media. Remember to add this content to all your social media outlets. This a great way to show that you are an authority in your field!

Social Media Management and Strategy is a time-consuming task. Factors that influence your SEO standing (i.e., algorithms, SEO, etc.), change, it seems, daily!  A professional social media strategist keeps on top of the changes and knows how to manage your social media accounts. This knowledge can help to continue your digital business growth.

Business Growth Factor #2: Delegate More

Many small business owners have more work than they can handle. If you have more work than you can handle, it might be time for you to stop wearing all those business “hats.” Consider bringing in others to give you a hand.

More hands-on-deck will free up the time you need to focus on those tasks that will grow your business in the new year. IVAA recently published an article on how to know if hiring a virtual assistant or freelancer is right for your business.

Business Growth Factor #3 – Grow Your Email List

They say, “the money is in the list,” but your time is money also!  You know you NEED to grow your email list, to attract potential clients. But, where oh where are you going to find the time to actually do it?  Enter a virtual assistant!  Your VA can not only compile your list, but they can also create professional email campaigns for you.

Business Growth Factor #4 – Clean Up Your Inbox

An inbox that is always full is a constant source of stress. Not only will you be unable to concentrate on important tasks at hand, but you may miss an important email!

A slowdown during the holidays may be the perfect time for you to attack that email box. If you cannot carve out the time to tackle the email “beast,” assign this task to your virtual assistant.  Your VA can separate the urgent messages and send you only the emails that need your attention.  You can also create filters to keep your inbox organized and clutter-free in the new year.

Business Growth Factor #5 – Attending Networking Events

Once you have mapped out your goals for next year, look for events that align with those goals. There are many great online sources you can use to find events where your ideal clients attend. Attending networking events can connect you with new clients and increase your business growth.

If you can’t find the time to research the events or prepare for the event, delegate to your virtual assistant. Here are some suggestions on where to find networking events:

  1. Meetup is a great online tool for information on local networking events. Choose your area and search for specific topics.
  2. Local Chambers of Commerce can also provide you with great information on meetings. Google “Chamber of Commerce” in your local area to find the nearest chapter.
  3. Social Media Groups are another great source of client connection. Do you know where your ideal clients hang out? Join and contribute in those groups. Share your knowledge and expertise to increase visibility as an expert in your field.

All of the above tasks can be overwhelming for a small business owner. If that is the case, try to focus on a quarter at a time. If your business IS growing, it might be time to contract with a virtual assistant to lessen your load. That may be what you need to reduce your anxiety and stress while gaining growth in your business next year.


If your business is ready to hire a VA, IVAA offers a FREE RFP system for you. Click here to post your VA needs and our members will reply to you with a proposal.

Everyone here at IVAA wishes you and yours a very Merry Christmas and a Happy, Healthy and Prosperous New Year. May 2020 be your best year ever!

To your continued business success!


Karen Kannegiesser virtual assistantKaren Kannegiesser is the owner of Lotus Business Resources LLC.

She helps heart-centered entrepreneurs and small business owners who are frustrated by having to run their business manually, and who struggle with trying to scale their business.

Karen works with her clients by automating their business processes and by handling their digital media strategy and management, which enables them to work ON their business, instead of IN it!

www.LotusBusinessResources.com