If you are located in the Northern Hemisphere, Summer is almost here! It is the time of year many people plan a getaway for some rest and relaxation. Of course, while we work through the current world pandemic, those plans may be on hold for the near-term. However, in a ‘normal year’, you may see a downturn in client activities at this time of year. This is not unusual, especially with your client’s planned vacations, slowdowns, etc. This is a great time for you to work on your business plans! Here are 5 simple Summer business planning ideas that you can incorporate into your business, and get your Virtual Assistant (VA) to help, before your plate gets full in the Fall.
#1: Consistent Posting on Your Social Media
One thing a small business should never do is DISAPPEAR during the Summer. Even if you are relaxing on a beach somewhere; enjoying a drink with a little umbrella in it, take some time before you leave to schedule your Summer posts. There are so many automated tools out there that can help you with this task. Heck, Facebook and Twitter both have their own (free) posting scheduler available! So, take some time now to plan your Summer posts!
If you would rather concentrate all your efforts sitting on a beach and NOT planning or scheduling your social media posts, call on your Social Media VA for support. Let them plan and schedule posts for you!
#2: Learn Something New or Update Existing Skills
The downtime that comes with the Summer season is the PERFECT time to take or finish the course you may not have had time to work on, earlier in the year. Social media platforms are constantly being updated. If you don’t have any unfinished courses, check on changes that may have been made to Facebook, Twitter, Instagram, Pinterest. Do you know what the suggested sizes are for your social media graphics? Hmmm.
#3: Update or Optimize Your Website
Have you looked at your website lately? Do you know how long it takes to upload (on desktop and mobile)? Have you optimized your website for loading time and SEO? Is there something you can do to increase your Google Analytics scores? Are you set up for analytics? These are tasks that a professional website management and development VA can take off your hands.
#4: Make Backup Arrangements
If your business is not going to slow down (Yay for you)! But, are YOU planning on taking some time off? Do you have backup arrangements in place? You know your clients the best. Are they accepting of others doing their work; or do they expect you to be available at all times? A break from the daily grind has been proven to be a healthy decision. Framingham Heart Study sponsored a 20-year study on vacations and heart disease. They found that women who vacationed once every 6 years or less, were almost EIGHT TIMES more likely to develop heart disease, than women who took at least 2 vacations per year!
#5: Continue to Market Your Business
Your business marketing should not stop during the Summer months. This is the perfect time to connect with a potential client who needs support but cannot find it! When other businesses are taking time off, continue your marketing. This will show businesses that you are available. Consider writing an article (or contract with a content marketing writer), who can write content using your “voice”. Creating articles that explain how you can help during times when others may have closed up shop. This could place potential (future) clients into your marketing funnel!
Keep these 5 Summer Business Planning tips in mind, and consider using a VA for some if not all of the work. Not only will you continue to engage with your existing clients and make new connections but, you may get a little time off yourself (which we know is a healthy life choice)!
If you need to eliminate some tasks, to free up your time; collaborate with one (or more) professional Virtual Assistants!
IVAA offers a free RFP system for you to post your VA needs and our members can reply to you with a proposal. So, if you are looking to hire a virtual assistant, click here to learn about submitting an RFP.
We hope that the current world crisis will be a distant memory soon so that we can enjoy a happy, healthy, safe, and prosperous Summer season!
Karen Kannegiesser is the owner of Lotus Business Resources LLC. She helps heart-centered entrepreneurs and small business owners who are frustrated by having to run their business manually, and who struggle with trying to scale their business. She works with her clients by automating their business processes and by handling their digital media strategy and management, which enables them to work ON their business, instead of IN it!” www.LotusBusinessResources.com