Every website needs to be an experience and tailored to your ideal clients. In this session, Lee talks about designing a website for success and where you need to start. The planning process is more than picking a framework or theme and should factor in the growth of your business. Lee talks about three things every service-based business owner needs to know about their website: (1) it’s not about you, (2) it’s your single most important marketing assets, and (3) it’s the journey that is important to your visitors. In addition to website planning, Lee touches on hosting, automation and other important pieces to your website health. Be prepared to walk away with easy to implement actions and insights that you can use with your clients today.
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