Do you cringe when someone asks, “What goals have you set for your business?” Setting business goals can be challenging, but is necessary for all successful businesses.  When goals are clearly written and communicated, commitment between your business partners will be in sync and focused, which increases your chances of success.

Did you know that a VA can help you with setting and achieving your business goals?  This can be done in a myriad of ways, but here are three big ones to spark ideas for you.

1. Tracking Your Business Goals

More than 80 percent of small business owners polled in the 4th Annual Staples National Small Business Survey said that they don’t keep track of their business goals!  Those statistics are understandable, as it does require devoting a great deal of time to the task, and as a small business owner, time is usually in short supply.  Yet tracking your progress regularly can be the key to sustaining and growing your business!  Many small business owners who aren’t good at staying organized in this way have found that they can contract with a virtual business assistant who excels in this area.

2. Freshen Up Your Marketing

Does your social media marketing hit your target audience? Does it convert your visitors into clients? Are you tracking it? If not, contract with a social media VA who can help you determine whether last year’s marketing helped you to reach the goals that you set and suggest improvements.  Or if it has been a while since you reached out to your clients, the new year is the perfect time to reconnect. A VA could help create eye-catching email campaigns that will remind those who have not heard from you lately what you have to offer them.  Adding new clients and revenue will most certainly help you hit your targets.

3. Review your business systems

Are you fully utilizing the systems that you currently run (and pay for) in your business? Have you outgrown them? A business automation VA can run an audit on your business systems and recommend more efficient and less costly systems.  Any cost reductions could affect your bottom line and help you hit the financial goals that you have set for your business.

These are just a few of the tasks a VA can provide that will help you add time to your day;  time that you can then use to focus on setting those business goals for the new year.

If you need to eliminate some tasks, to free up the time to work on your business goal setting for the new year, collaborate with a professional VA!


If your business is ready to hire a VA, to help you with setting and achieving your business goals, IVAA offers a FREE RFP system for you.

Click here to post your needs and our professional VA members will reply to you with a proposal.

All of us at IVAA wish you a Happy, Healthy & Prosperous New Year.  All the best to you as you set and achieve the business goals that will take your business to new heights in the new year and throughout the next decade!


Karen Kannegiesser virtual assistantKaren Kannegiesser is the owner of Lotus Business Resources LLC.

She helps heart-centered entrepreneurs and small business owners who are frustrated by having to run their business manually, and who struggle with trying to scale their business.

Karen works with her clients by automating their business processes and by handling their digital media strategy and management, which enables them to work ON their business, instead of IN it!