Building your Virtual Assistant business can sometimes seem like a tiring uphill climb.
If you are not making the money you want to make, or if you can’t find clients, it can be really discouraging.
So how do you change that? How can you get to where you want to go?
The answer is connections. You have to connect with people about your business.
It has to be the right people, and it has to be in the right place.
Look at your client list now. Where did your best clients come from? (Don’t have any clients yet? Where have your best conversations taken place so far?)
When you know where you have found good clients, you need to go back there to get more of them. (If you don’t know, start asking your colleagues who offer similar services as you.)
It’s a pretty simple strategy but it’s really effective. Where there is one, there are many. But once you find them you have to connect with them.
If you found a client on LinkedIn, then you should be finding out how to leverage your LinkedIn profile and activity to get more.
If you went to a live event and found a great client, you should be planning to go to more live events, so that you can tweak your strategy and find more clients.
If you got a great client from a referral, you should be reaching out to that referral partner again to connect with more great clients.
The strategy is simple: do more of what worked. And yet so many VAs don’t do that.
Don’t go where you think you need to go – stick with what worked for you already.
When you decide what your preferred ‘place’ to get clients is, put a plan in place to actually convert the connections to clients.
Signing new clients takes action, not just busy-ness or activity
- Find your potential client ‘place’. Choose 3 places to be very active (i.e., a LinkedIn group, a local networking group, a Facebook page, or even just in your own address book!)
- Reach out to one to two people per day. Have a real conversation with them about their business – and yours.
- Follow up with one to two people per day. The conversation does not end after a connection. You have to nurture it!
In just one month, you will have reached out to between 20 and 40, and you will have followed up with 20 to 40 more (say, from the previous month). And, it should only take you 10 or 15 minutes every day to do this.
Consistent action like this will get you new clients – because when you are actually talking to people, you get results.
Making those connections and doing follow up is what will fill your client list easily. Sitting back and waiting for them to call you will not.
So where are your three places you will network this month?
Tracey D’Aviero is a veteran VA and Founder of Your VA Mentor. Tracey trains and mentors professional women and men who are brand new to the VA industry or who have been struggling to make their business successful. Her mission is to educate professionals on how to build and grow successful and profitable virtual businesses in the VA industry by implementing systems and smart principles. Contact Tracey for speaking engagements, group training or private coaching at www.yourvamentor.com.