We’ve all been there. You start with a new client; the first few conversations are energizing, you feel a synergy and KNOW that you can make a difference. You start making plans – product launches, email sequences, better productivity, and business growth. This client is the reason you do what you do.
And then a call gets missed, the delay between emails grows, you find yourself chasing your client, just so you can do more for them, but they keep pulling back. You can feel their overwhelm building; you know that there are projects you could be working on “if only” they would let you do what you do best. Where did that synergy and excitement go?
Our team at PMA has found that entrepreneurs make common mistakes, which if not resolved, can keep them feeling overwhelmed. Learning to recognize them early, can help you brainstorm ways to break down their apprehensions, and start getting back on track.
Below we’ve listed out the five mistakes keeping your clients overwhelmed, and the key identifiers of each. Which one’s are you seeing with your clients right now?
Mistake #1 – Hanging on too tightly: Wanting to see every task, staying “in the weeds,” needing to approve everything, very “task” oriented, not letting you “own” it, or provides you with very little direct contact with clients/other service providers.
Mistake #2 – Not leveraging their time, losing hours to busy work: they’re busy; you’re not, there’s a bottleneck of information, you don’t feel like you have a defined role in their company.
Mistake #3 – Not establishing structure: no clear organization or workflow, missed appointments/deadlines, constant “rushed” tasks, invoicing errors, outstanding accounts, “learn as you go” attitude versus standardized processes.
Mistake #4 – Not knowing when to say yes, or no!
Not knowing when to say “no”: overwhelming list of clients with no commonalities, overbooked calendar with events with little ROI, clients no longer fit business model, different “arrangements” for different clients. OR Not knowing when to say “yes”: missed opportunities out of fear, afraid to invest time with no guaranteed return.
Mistake #5 – Getting too caught up in the business, they’re neglecting networking: your client isn’t current on industry trends, no pipeline of new clients, seems isolated in their business, their client list is becoming stagnant.
Does any of this sound familiar?
Each client is different, and there isn’t one guaranteed fix, but at the root of every “mistake,” there is usually a common denominator – fear. Fear of trusting, fear of budget, fear of letting go of too much too fast – and part of your role, will be to help your client overcome their concerns. But this can’t be at the expense of your business and your established guidelines. Stay true to your business model, and check-in with yourself that this client is YOUR ideal client.
For more tips, join our webinar hosted by IVAA on February 5th, 2019 at 12 pm EST – we’re looking forward to seeing you there!
Peggy Murrah is a unique combination of web and marketing savvy, along with dependability and resourcefulness. These qualities have been instrumental in her building a successful business which serves clientele across five continents. Armed with diverse online expertise, an inspiring personality, an Infusionsoft Certified Partner designation, a Guerrilla Marketing Coach certification (as well as holding an MA in Psychology from the University of Houston, Clear Lake), Peggy began offering marketing and business coaching services in 1999. Peggy successfully transitioned from a one-woman show to managing a virtual team of professionals in 2004, when she founded Peggy Murrah & Associates (known today as PMA Web Services). PMA Web Services provides marketing direction and strategies for entrepreneurs through mentoring, social media marketing, list building and management, and development/maintenance of their online presence. The PMA team provides a vast array of services including web and blog design, search engine optimization, copy editing, newsletter design and distribution, accounting services, shopping cart installation and management, internet research, membership site management, teleseminar support, administrative services and more.
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