When you are deciding which services you can offer clients, how do you navigate through that thinking process?

Often, we think about the things we know how to do based on our last job, or services we are currently offering clients.

We come up with a list of services that we can confidently provide, and then we piece those together as the client needs them.

Or, we say yes to everything that clients ask us to do because we don’t want to turn away money. That’s what we call being a task-taker.

But when you are in business, you need a strategy to build things the way you want them to be. The way you can grow with clients. The way you can earn the money you want. And you can choose the services you offer (not let the client decide!)

So it takes more than just doing piecework to get this done.

Maybe you are good at doing data entry or bookkeeping or social media updates.

And maybe you love doing those things every day.

But maybe you wish you could raise your rates and do something different. Something that gets you excited to start work most days.

If you change the way you think about your service offerings, you can actually start to specialize your services, so you are doing more of what you love, for clients that you love.

I’m not talking about packages, though that certainly could come into the conversation at this point.

I’m talking about focusing your services for a particular industry or service so that you can level up your expertise, and help your clients get more value from working with you.

Here are a few smart ways to level up your virtual assistant services for your clients:

  1. Customer Service

Customer service is very much an in-demand service required by business owners. Every business needs clients, and every business needs to look after those clients. So maybe right now you are handling customer service emails for your clients. What if you could also help your client with the onboarding procedures, run reports for the payments or membership numbers, and help them maintain their follow up systems or nurture of those clients? Becoming a client care specialist is easy when you are more involved in the process. Once again, it’s about offering more value for a line of services that you are already providing for your clients. And that helps you build long term VA-client relationships.

  1. Event Management

If your clients organize online or in-person events, this can be a great area to level up your virtual assistant service offerings. Instead of just setting up and managing the registration lists, consider helping with checklists for all event details, liaising with event staff, and follow up for the attendees. If the events are online, you could do the same thing – checklists, liaise with the event guests or guest speaker, manage the follow-up. Growing your responsibilities if you like doing event management is a great way to help business owners with the pieces of the admin that they often don’t do well (or take too much time to do on their own). And who doesn’t love planning events!?

  1. Speaker Support

When you think of services, it’s not always just about what you are doing. It could be who you are doing it for. Consider a speaker. What kinds of VA services do they need? Research for speaking gigs, connection and follow up with event planners, speaker one sheet preparation, audio or video transcripts and editing, and so on. So sometimes if you choose who you want to work with, your specialization can be built from that. Imagine only having to network with one type of entrepreneur. You could become the go-to person for something like speaker support easily.

Maybe these examples speak to you. Maybe not quite.

Every business is different. Every VA is different.

This is about reframing how you think about specializing. It’s not always about building packages, it is about grouping tasks that are related to a project together to make more work and better workflow.

Stop being a task-taker. Choose the services you love!

Think about the services you are currently offering your clients.

Are there areas that you can streamline things to add more value and more responsibility to take more off their plate for them? Let’s see what you come up with!

Tracey D'Aviero