The services provided by today’s VAs (Virtual Assistants) span a wide range of roles and responsibilities.
Today’s VAs are highly skilled small business owners, many of whom can develop services and products for other small businesses. No longer are small businesses only hiring VAs to do basic administrative tasks like; calendar scheduling, telephone assistance, and typing correspondence, although those services are still needed and provided for by VAs. Many VAs can provide a myriad of highly technical services such as Website Creation and Management and Digital Marketing for small businesses.
In a recent article entitled, How to Grow Your Business with Virtual Assistants, Entrepreneur.com wrote that you can contract with virtual assistants who have the following specialized skills (among others):
· Website design, development, and maintenance
· Content management services
· Digital marketing
· Market research
· Data protection and security
· Inventory management
The list above shows some of the current in-demand services that can be handled by contracting with a VA. It is also possible to build a team of virtual assistants that can cover many different service and product areas of your small business.
Here are two of the more specialized tasks that you can outsource to a VA. The examples below are only two of the roles a VA can handle for you and your small business. Keep in mind that today’s VAs are very diverse in their niches and are highly skilled contractors. Chances are, if you are laboring over a task in your small business, there is a VA that can complete the task for you!
Digital Marketing (also known as Internet Marketing)
According to Wikipedia.org, the definition of Digital Marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, and e-books, can all drive traffic to your business, however, you can spend countless hours handling those tasks. Contracting with a Digital Marketing VA can provide your small business with a qualified collaborator who can handle those tasks for you.
A good Digital Marketing Strategy also requires you to post consistent content. You will need to create both the content and the accompanying graphics, along with doing research to find the best time to post, in order to connect with your ideal client. Analyzing results on a regular basis is also needed; to make sure that your targeting brings you the best ROI. An Internet Marketing VA can seamlessly handle those tasks and free up your time to do what you do best…work ON your business, instead of IN it!
Website Design, Development, and Management
If you do not yet have a website for your small business…why not?
Here is an article written by Entrepreneur.com, that lists 3 reasons why every business NEEDS to have a website. With that said, designing, developing and managing a website could be a daunting task for a small business owner! The good news is that a VA can assist with everything from the initial design of your website to your regular website maintenance.
Website Design and Development
During the initial website DESIGN and DEVELOPMENT phase, a VA can:
- Help you in determining the purpose of your site (your goal)
- Obtain your domain, choose a host and set up security (SSL certificate)
- Layout/design workflow
- Create the site content
- Build the site using coding or with the help of a website tool (i.e., WordPress themes)
- Test the site
- Market and promote your site (to get visitors and conversions)
Website Management and Maintenance
Once your website is up and running, you are still not done!
Plug-ins and themes have to be updated regularly, website databases need to be backed up and your website needs to be scanned regularly. These are all services that can be done by your VA!
Even if you have the skills, training, and expertise, you may not have the time to devote to these very important undertakings.
Digital Marketing and Website Design, Development and Management are time-consuming tasks that demand thought, purpose, and strategy. It takes time to design a comprehensive and viable marketing campaign. You have to do research, prepare a schedule, run tests, create content, and monitor performance, consistently. It takes even more time to design and manage your small business website.
Enlisting the support of a VA to take care of these time-consuming tasks, will enable you to focus on the core activities of your business; which will, ultimately, help you achieve a better work/life balance.
If you need help setting up services and products for your business and would like to collaborate with a professional Virtual Assistant, IVAA offers a FREE RFP system for you. Simply post your VA needs and our members will reply to you with a proposal. Click here to learn about submitting an RFP
Karen Kannegiesser is an online business resource assistant with over three decades of C-suite level executive administrative and supply chain expertise. She has many years as a strategic MRO buyer for a large specialty chemical manufacturer, as well as an extensive background in database management, project management, contract administration, and business continuity/disaster recovery preparedness. www.LotusBusinessResources.com
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