Your website is something that will always be a work in progress for your Virtual Assistant business.
For many VAs starting out, it can be a big stopping point though – something that stops you from getting started, or from growing.
‘I have to finish my website first.’
If I had a dollar for every time someone told me this, I would be a rich woman!
You actually don’t have to finish it. A work in progress is never really done, is it?
Your website will go through a lot of different stages as your business starts and grows. And the pieces of your website will change as that growth takes place.
Let’s look at a few of those pieces:
The first thing people will want to see about you is that you are a real person. Working virtually with someone that you pay but may never meet can sometimes be daunting for clients. So, you need an online presence they can see. It doesn’t have to be fancy – it can even be a single page when you are first starting out – but it must look good and it must show what you do for your clients. Tip: Make sure your copy speaks to your clients about their needs, and how you can help them. Avoid talking about the VA industry, it’s not relevant to your clients.
As you start to do your marketing, a blog is an important piece of your website. You should host your blog on your actual website because as you are building content and sharing it around your social media networks, you want to send traffic to your website, which the Internet powers-that-be love. If you commit to writing a blog, make sure you are adding to it regularly. Tip: Be sure to choose a few main categories and use a few tags that can help your blog content remain consistent in terms of content – and use an SEO plugin from the start to help your blog get found in Google searches.
Many VAs wonder whether they should post their rates on their website. The choice is always a personal one. Some clients like to see rates, so they can decide whether they can afford someone before even speaking with them. But a lot of clients don’t realize that something that takes them 10 hours will only take a VA half that (or less) because it’s what we know how to do – so they might do their own math and place you out of their budget by seeing your rates. Tip: If you want to list rates, that’s fine, but be cautious to keep things very clear – a confused mind says no … and you don’t want your clients looking elsewhere before they even connect with you.
The same goes for your services – if you post a laundry list of services, your clients may not see the forest for the trees. An exhaustive list of services means that you do a lot of things, but don’t specialize in something in particular. A client wants to know that you are the best person to help them with their specific issue. Be careful of watering down your list and losing prospective clients. Tip: Don’t sell yourself short by listing a huge number of tasks because you are afraid of missing out on a client. Categorize what you do and make it easy for them to understand what you can do. General admin is a specialty, and every single business owner out there needs help with that.
Clients love to know that you have helped other people – and they want to hear that testimony from the clients themselves. Some prospects will ask you for references (I always thought this was fine!), but you can help things along by adding testimonials to your website. Tip: When you work with someone, ask them to provide you with a testimonial detailing how great it is to work with you. Use them on your website and in your marketing too!
These are just the basics of what you should be working toward for your website. They are the main things any client is looking for when they first find you and want to get to know you.
Make everything easy for them. Simple is best to start, and then your website can easily grow as your business grows.
Learn more about developing your website with this Expert of the Month members-only video The F Words of Web Design.
Tracey D’Aviero is a veteran VA and Founder of Your VA Mentor. Tracey trains and mentors professional women and men who are brand new to the VA industry or who have been struggling to make their business successful. Her mission is to educate professionals on how to build and grow successful and profitable virtual businesses in the VA industry by implementing systems and smart principles. Contact Tracey for speaking engagements, group training or private coaching at www.yourvamentor.com.